Severn Advanced

Advanced Motorcycle Riders
IAM RoadSmart
The Club

About Us

We offer?
We offer Advanced Motorcycle Training in Gloucester, Cheltenham, Cirencester, Stroud, Cinderford, Ross, Newent, Coleford, Lydney, Stroud, Dursley Wotton, Tewksbury, Evesham 

Institute of Advanced Motorists. Affiliated organisation

Who is it for?
Riders who wish to improve their skills.

What do I get?
IAM RoadSmart Advanced Riding Course with on road coaching.

What benefits do I get?

Membership of IAM RoadSmart and IAM Motorcycle Membership for 12 months.
Support for Members
Club nights, rides and organised bike holidays in the UK and abroad.
Exclusive members-only insurance services
Invitations to participate in circuit based skills days.
IAM RoadSmart Advanced Driving magazine.
The opportunity to take your skills to even higher levels with our F1RST, Masters and IMI qualified Observer courses.

Please Note

Our Observers are currently at full capacity so there could be a long wait before we can allocate an observer to a new member.


We are IAM riders

SAM meet up regularly for a Club Night on the second Tuesday of every month. This is in addition to any scheduled Rideouts. The venue’s address is: The Aviator Inn Gloucestershire Airport Staverton Gloucestershire
GL51 6SR  Plenty of parking space for bikes and cars. There are presentations / talks / events at most meets and we usually meet at 7:30pm for a prompt start at 8:00pm, but please check each month to avoid disappointment. Our members are spread over a large geographical area, with an obvious concentration in the Gloucester area. We have members as far south as Monmouth and as far north as Evesham.

Bike Gallery

Our Latest Pictures

Below you’ll find our latest pictures. We’re a busy team and try to get out and about as much as possible. From Motorbike Shows to events we’re involved in at home and abroad, you’ll find all our photographs below.

Ride Outs
Slow Riding
Tours Abroad
SkiLls Days
Club Nights
Our Team

Latest News

The latest news about our Club.

Our Team

Committee Members

Our hard working Committee Team.

Stephen Mason




Jon Hogg


Allan Macdonald

Events Manager

Barry Mace


Rob Clark


Alan MacDonald


Rob Clark

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Contact the SAM

All information and services are free, and your information is kept confidential.